Available for new builds / Multan, PK · UTC+5 / Replies within 24 hours

GoHighLevel Systems Architect · Multan, Pakistan

I bend the path from lead to booked.

Two years building GoHighLevel systems for agencies, real estate teams and SaaS operators. CRM architecture, funnels, AI voice, and the automations that carry a lead from first click to a confirmed appointment — without anyone touching it.

5Companies built for
9Live funnels shipped
4Automation stacks
2+Years in GoHighLevel
Rooh
Quick profile● Open to work
Based in
Multan, Punjab, Pakistan
Timezone
UTC+5 · overlaps US mornings
Languages
English, Urdu, Punjabi
Education
BS Computer Science — BZU Multan
Engagements
Project builds & retainers
Response time
Within 24 hours

About

Most agencies don't have a lead problem. They have a system problem.

Leads come in and go nowhere. The follow-up is manual, the pipeline doesn't match how the team actually sells, and half the booked calls came from someone remembering to text back.

I fix that layer. I've built and rebuilt GoHighLevel systems across five companies — GHL Techy, Go SkyLevel, Realty Excellence, OurAdmin and The AI Network — covering CRM architecture, funnel design, AI chat and voice, white-label SaaS rollout, and the workflows that tie them together.

Currently finishing a BS in Computer Science at Bahauddin Zakariya University, Multan, while building full-time.

What I build

Six layers. Most projects need three or four of them working together — that's usually where things break.

/ CRM

CRM architecture

Pipelines, stages, custom fields and reporting shaped around how the business actually sells — not the default template.

/ FUNNELS

Funnels & landing pages

Conversion-first layouts built in GoHighLevel, from opt-in to booking confirmation, responsive down to mobile.

/ AUTOMATION

Automation engines

Workflows across GoHighLevel, n8n, Make and Zapier. Lead routing, missed-call recovery, re-engagement, internal alerts.

/ AI

AI chat & voice

Conversational agents that qualify a lead, answer the obvious questions, and drop a booking on the calendar.

/ SAAS

White-label SaaS setup

Agency configuration, reusable snapshots, and per-client rollout so a new sub-account launches in minutes, not days.

/ CSS

Dashboard customization

Custom CSS on the GHL interface — sidebar, login screen, per-location branding and pop-ups that make it feel like your product.

What a lead walks through

The shape most of my builds take. Individual pieces change per client; the spine rarely does.

Six stages. The failure point is almost never stage one — agencies are good at getting leads. It's stages three and four, where a lead sits waiting for a human who is busy.

01 / Capture

Capture

Ads, funnels, forms and inbound calls all land in one place instead of four inboxes.

Funnels · Forms · Call tracking
02 / Qualify

Qualify

AI chat or voice asks the questions a human would, and tags the lead by intent before anyone reads it.

Conversation AI · Voice agents
03 / Route

Route

The lead drops into the right pipeline stage and the right person is notified — in seconds, not next morning.

Pipelines · Workflows · Alerts
04 / Nurture

Nurture

Anyone not ready yet enters a sequence across SMS and email that keeps running without supervision.

Campaigns · Triggers
05 / Book

Book

Calendar link, confirmation, reminders, and a reschedule path — the parts that decide whether they show up.

Calendars · Reminders
06 / Hand off

Hand off

Your team gets the lead with the full conversation history attached, so the call starts warm.

CRM · Notes · Recordings
First click Booked appointment

Live builds

Funnels and sites currently in production. Each one links straight to the live build.

Automation maps

Real workflows pulled from client builds. Click any map to open it full size.

Automation workflow map
Automation workflow map
Automation workflow map
Automation workflow map
Automation workflow map
Automation workflow map

Dashboards, rebranded

GoHighLevel ships one interface. With custom CSS it can look like it was built for a single client.

Capabilities

  • Sidebar customization
  • Login page customization
  • Custom logo per location
  • Location-based branding
  • Custom in-app pop-ups
Customized GoHighLevel dashboard
Customized GoHighLevel dashboard
Customized GoHighLevel dashboard

Core competencies

Grouped by the layer of the stack they sit in.

PlatformGoHighLevel

Sub-accountsSnapshotsWorkflows PipelinesCustom fieldsCustom values CalendarsTriggersSaaS Mode

AutomationWorkflow engines

n8nMakeZapier WebhooksREST APIsConditional logic

AIConversational systems

AI voice agentsConversation AI Prompt designQualification logicBooking bots

Front endFunnels & interface

Funnel designLanding pagesHTML Advanced CSSResponsive buildsDashboard theming

MessagingOutbound channels

SMS campaignsEmail sequences Missed-call text-backNurture designRe-engagement

DeliveryHow I hand over

Loom walkthroughsWorkflow documentation Team trainingBranch testingPost-launch support

Where I've built

Five companies, four industries. Each one had a different thing breaking.

GHL Techy

GoHighLevel Automation Specialist
Agency ops

The problem

Client accounts were being set up by hand, one at a time. Every new sub-account meant rebuilding the same pipelines and workflows from scratch, and small differences between builds made them painful to support later.

What I did

Standardised the build. One reusable snapshot carrying the pipeline structure, workflow library, calendars and campaign templates, so a new account launches configured instead of empty — and every account supports the same way.

Built
  • Full CRM architecture — pipelines, stages, custom fields
  • Reusable agency snapshot for one-click deployment
  • Automated email & SMS campaign sequences
  • Calendar setup with confirmations and reminders
  • Third-party integrations wired through webhooks
  • Funnel builds tied into CRM capture
GoHighLevelSnapshotsWorkflows PipelinesCalendarsSMS / EmailWebhooks

Go SkyLevel LLC

GTM Systems & Design Specialist
Go-to-market

The problem

Lead generation, qualification and booking were three disconnected stages owned by different tools and different people. Leads fell through the seams between them, and nobody could see where.

What I did

Designed one continuous customer journey instead of three handoffs — capture feeding qualification feeding the calendar, with the CRM as the single source of truth and every stage visible in one pipeline view.

Built
  • End-to-end GTM system design across capture → book
  • Lead qualification logic and scoring rules
  • Appointment booking automation with reminders
  • Funnel and landing page design
  • Pipeline structure matching the real sales motion
  • Reporting views for stage-by-stage visibility
GoHighLevelFunnelsLead scoring CalendarsPipelinesReporting

Realty Excellence LLC

CRM & SaaS Systems Specialist
Real estate

The problem

Buyers and sellers were sitting in the same pipeline, so agents couldn't tell at a glance who needed a listing appointment and who needed showings. Follow-up depended on whoever remembered, and appointments were missed.

What I did

Split the CRM into separate buyer and seller journeys with their own stages, nurture tracks and messaging, then automated the follow-up and scheduling so no lead waits on someone remembering to reply.

Built
  • Separate buyer and seller pipelines
  • Lead-capture funnels for listing and buyer enquiries
  • Nurture campaigns per journey type
  • AI communication for first response and qualification
  • Automated scheduling with confirmations and reminders
  • Re-engagement sequences for cold enquiries
GoHighLevelConversation AINurture campaigns FunnelsAuto-schedulingSegmentation

OurAdmin

CRM & SaaS Systems Specialist
Home services

The problem

Home-service businesses lose jobs to the phone. A missed call during a job is a customer who calls the next company on the list, and there was nothing catching those calls or the enquiries that arrived after hours.

What I did

Built the recovery layer. Every missed call triggers an immediate text back, enquiries get qualified before they reach a human, and the team gets alerted on the ones that matter — so a busy day stops costing jobs.

Built
  • Missed-call text-back automation
  • Lead qualification flow before human handoff
  • Booking automation tied to team calendars
  • Internal alerts for high-intent enquiries
  • Re-engagement campaigns for unconverted leads
  • CRM structured around job types and service areas
GoHighLevelMissed-call text-backWorkflows Team alertsBooking automationRe-engagement

The AI Network LLC

SaaS Setup Expert
White-label SaaS

The problem

Selling GoHighLevel as your own product only works if a new customer can be live quickly. Manual onboarding puts a ceiling on how many customers the business can take, and the ceiling is low.

What I did

Built the white-label layer end to end — agency configuration, packaged snapshots, and AI chat and voice included in the product itself, so onboarding becomes a deployment rather than a project.

Built
  • White-label agency configuration and SaaS Mode setup
  • Packaged snapshots per customer tier
  • AI chat agents for lead engagement
  • AI voice agents for qualification and booking
  • Funnels, pipelines and calendars inside the snapshot
  • Custom CSS branding across the client dashboard
SaaS ModeSnapshotsAI Voice Conversation AIWhite-labelCustom CSS

What you can hire me for

Most people come for one of these. Several usually turn out to be connected.

/ 01

CRM build or rebuild

Your pipeline should match how your team actually sells. Usually it matches whatever template got installed first.

  • Pipeline and stage architecture
  • Custom fields and tagging structure
  • Migration from your current setup
  • Reporting views that mean something
/ 02

Funnels & landing pages

Built in GoHighLevel, wired into the CRM from the first form field, responsive down to mobile.

  • Opt-in, sales and booking funnels
  • Form and survey logic
  • Confirmation and thank-you flows
  • Custom CSS where the builder runs out
/ 03

Automation engineering

The follow-up that happens whether or not anyone is at their desk.

  • Lead routing and assignment
  • Missed-call recovery
  • Nurture and re-engagement sequences
  • Cross-platform via n8n, Make or Zapier
/ 04

AI chat & voice agents

A first responder that works at 11pm and never forgets to ask the qualifying question.

  • Conversation design and prompt tuning
  • Qualification and intent tagging
  • Calendar booking inside the conversation
  • Escalation rules to a human
/ 05

White-label SaaS setup

For agencies reselling GoHighLevel who need onboarding to stop being a project every time.

  • Agency and SaaS Mode configuration
  • Snapshot packaging per tier
  • Client onboarding automation
  • Per-location branding
/ 06

Dashboard customization

Custom CSS on the GHL interface so your clients log into your product, not someone else's.

  • Sidebar and navigation restyling
  • Login page branding
  • Per-location logos and themes
  • Custom in-app pop-ups

How a build runs

Same five steps every time. You always know which one we're in.

01

Map

Walk your current flow end to end and find where leads actually go cold.

02

Architect

Pipeline stages, fields, and automation logic on paper before anything gets built.

03

Build

Funnels, workflows, calendars and integrations assembled and wired together.

04

Test

Every branch fired manually — no client finds a broken workflow before I do.

05

Hand over

Loom walkthrough, documented logic, and your team able to run it without me.

Why me

The honest version. There are cheaper builders and there are bigger agencies.

01

I test every branch

Every path in a workflow gets fired manually before handover. You should never be the one who finds the broken one.

02

Documentation, not dependency

You get a Loom walkthrough and written logic for what I built. If you stop working with me, your system doesn't stop working.

03

Engineering underneath

I'm finishing a computer science degree while building full-time. When a job needs an API, a webhook or real logic, that's not the edge of what I can do.

04

Custom CSS is rare here

Most GoHighLevel builders stop at what the interface allows. Restyling the dashboard itself is a smaller pool than you'd expect.

05

Four industries, not one

Real estate, home services, agency ops and white-label SaaS. Patterns transfer between them, and I've seen how each one breaks.

06

Overlapping hours

UTC+5 covers US mornings and European afternoons. You aren't waiting a full day for an answer.

Before you ask

The questions that come up on almost every first call.

Do I need a GoHighLevel account already?

No. If you don't have one I'll walk you through choosing the right plan for what you're doing — the agency plans differ in ways that matter if you ever intend to resell. If you already have an account with a half-built setup inside it, that's normal and usually fine to work with.

Can you fix an existing setup instead of starting over?

Usually, and it's often the better call. I'll audit what's there first and tell you honestly which parts are worth keeping. Rebuilding from scratch is sometimes the right answer, but it's the more expensive one, so I don't reach for it by default.

How long does a build take?

It depends entirely on scope, and I'd rather scope your specific case than quote a number here that turns out to be wrong. What I can tell you is the shape: mapping and architecture first, then building, then testing, then handover — and you'll know which stage we're in at any point.

What happens after handover?

You get a Loom walkthrough of everything I built and written documentation of the workflow logic, so your team can operate it without me. If something breaks or you want changes later, I'm reachable — but the system is yours, not rented.

Do you work with my existing team?

Yes. Most builds involve someone on your side who knows how the sales process actually runs, and that person is the most useful input I get. I'll also train whoever will be using the CRM day to day.

Do you handle A2P registration and compliance?

I'll set up what's needed on the GoHighLevel side and point you at what has to be filed. Approval timelines are controlled by the carriers, not by me or by HighLevel, so I won't promise a date on that part.

Available for new projects

Tell me what's leaking.

Send over what your current setup looks like and what's not working. I'll come back with how I'd rebuild it — before you commit to anything.

EmailRoohkazmi50@gmail.com Phone+92 302 2333005 LinkedInRooh Kazmi
Based inMultan, Punjab · Working globally
Replace with your GoHighLevel form embed before shipping